The Customer is Always Right

The Customer is Always Right

Applying Business Lessons to Humanitarianism

Nat Willis, ParticipAid Founder


In business we are always told that our true investors are our customers, right? 

I’m here to pose the question, why do we not look to those in need of rebuilding following a natural disaster the same way?  Why don’t we ask the survivors themselves what they require to rebuild their lives and communities?